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Welcome to Unifworm Bait Company (UBC) a leading soft bait and tackle company founded and operated by a proud veteran, who served in the United States Army for 8 years responding to over 10 + stateside missions with the New York National Guard including 2 years of federal service in response to operation COVID-19. 

I am Kristian Unti, the CEO and Founder of Unifworm Bait Company. My deep-rooted passion for fishing started as a kid, spending endless weekends on the river and lake with my dad and brother – listening to our dad tell stories, teach us how to be men and how to cast and catch a large mouth properly. Those life lessons and love of fishing stuck with me through my adulthood. It wasn’t until I retired from the Army to focus on myself, that I experienced first-hand how easily a U.S. veteran’s mental health needs could slip through the cracks. It was in that moment I decided to marry my passion of fishing with my want to give back to the military community that Unifworm Bait Company was born! 


UBC strives to create innovative and effective soft baits that meet the needs of both seasoned anglers and beginners alike. Our products are meticulously designed and rigorously tested to ensure superior performance and durability, enabling you to have the best fishing experience possible. My goal with UBC is to build more than just a brand; rather a community of passionate anglers who share love for the sport and the great outdoors. With 2% of all annual profits going to Mission 22 to help stop soldier suicide. 


I sincerely hope our baits bring you as much joy to the great outdoors as it does me.

Happy Fishing,

Kristian Unti


If you or someone you know is a veteran in crisis, please dial 988 and press 1.

Meet The Founder: About Us
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